01*

DAVID TRUJILLO — A STAT-STORY

the transition,
in numbers.

Twelve frames on why organizations must change — and how systems thinking and design get them there. Scroll.

02*

7 out of 10 transformations stall.

Not for lack of effort — for lack of systems thinking. The parts get fixed; the relationships don't. MCKINSEY

03*

MEANWHILE, THE CUSTOMER MOVED

In a mature economy, a good product is table stakes.
The experience is the purchase.

04*

WHAT BUYERS SAY EXPERIENCE IS WORTH

05*

0×

Experience leaders outgrow their markets.

CX leaders posted roughly double the revenue growth of laggards over five years. Efficiency alone doesn't do that. FORRESTER — ILLUSTRATIVE

06 · WHAT THE AGILE ORGANIZATION RUNS ON

  • sense the change
  • move the information
  • decide fast
  • act as one system
  • deliver the experience
  • loop, again
07*

One signal matters. Can you see it?

Agility is a sensing problem before it is a speed problem. Information and communication are the nervous system — most organizations lose the signal in a handoff.

08*

THE WAY OUT — PART ONE: SEEING

You can't fix a complex system one part at a time.

09*

Systems thinking works on the relationships, not the parts.

Map the whole. Find the loops. Then move the leverage point — the one connection that changes every other connection. That's how you fix the 7 out of 10.

10*

THE WAY OUT — PART TWO: BUILDING

Design turns seeing into shipping.

Diverge past the obvious. Converge against reality. Prototype until the future stops surprising you. Design is how systems thinking gets its hands — it makes the invisible tangible, and the tangible superb.

11*

0%

Design-led companies outgrow their peers.

Top-quartile design performers posted 32 points higher revenue growth — and 56 points higher shareholder returns — over five years. Seeing the system and designing the answer is not decoration. It's the business model. MCKINSEY DESIGN INDEX

12*

see the system.
design the answer.

Efficient and superb — that's the upgrade. It takes both hemispheres: systems thinking to find the leverage, design to ship it.

SOURCES · MCKINSEY (transformation success) · PWC "EXPERIENCE IS EVERYTHING" (73 / 86 / 32) · FORRESTER CX INDEX (GROWTH MULTIPLE, ILLUSTRATIVE) · MCKINSEY DESIGN INDEX (32 / 56) · BUILT WITH THE STAT-STORY UI SYSTEM *